{"id":6998,"date":"2026-04-01T16:48:53","date_gmt":"2026-04-01T14:48:53","guid":{"rendered":"https:\/\/www3.hooba.com\/?p=6998"},"modified":"2026-06-29T15:17:55","modified_gmt":"2026-06-29T13:17:55","slug":"que-es-el-funnel-de-ventas-en-ecommerce","status":"publish","type":"post","link":"https:\/\/www.hooba.com\/es\/que-es-el-funnel-de-vendes-en-ecommerce\/","title":{"rendered":"Qu\u00e9 es el funnel de ventas en ecommerce"},"content":{"rendered":"<p data-start=\"931\" data-end=\"1064\">En una ecommerce, no todas las personas que entran a tu tienda terminan comprando. De hecho, la mayor\u00eda no lo hacen en la primera visita.<\/p>\n<p data-start=\"1066\" data-end=\"1227\">Aqu\u00ed es donde entra en juego el <strong data-start=\"1093\" data-end=\"1126\">funnel de ventas en ecommerce<\/strong>, una de las estrategias m\u00e1s importantes para entender c\u00f3mo los usuarios pasan de ser desconocidos a clientes.<\/p>\n<p>&nbsp;<\/p>\n<h4 data-start=\"1066\" data-end=\"1227\">Qu\u00e9 es exactamente un funnel de ventas en ecommerce<\/h4>\n<p data-start=\"1292\" data-end=\"1447\">El <strong>funnel de ventas<\/strong> (o embudo de ventas) es el recorrido que hace una persona desde el momento en que descubre tu tienda online hasta que termina comprando.<\/p>\n<p data-start=\"1449\" data-end=\"1574\">Se llama \u201cembudo\u201d porque al principio entra mucha gente, pero solo una parte de estas personas llegan al final y realizan la compra.<\/p>\n<p data-start=\"1576\" data-end=\"1698\">En un ecommerce, este proceso ayuda a entender el comportamiento de los clientes y a optimizar la <strong data-start=\"1671\" data-end=\"1697\">conversi\u00f3n en comercio electr\u00f3nico<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h4 data-section-id=\"ue17p3\" data-start=\"1705\" data-end=\"1741\">Las fases del embudo de ventas<\/h4>\n<p data-start=\"1743\" data-end=\"1811\">El embudo de ventas se divide normalmente en tres fases principales:<\/p>\n<p>&nbsp;<\/p>\n<h6 data-start=\"1743\" data-end=\"1811\">1. TOFU (Top of Funnel) \u2013 Descubrimiento<\/h6>\n<p data-start=\"1860\" data-end=\"1914\">Es el momento en que el usuario descubre tu negocio. Puede llegar a trav\u00e9s de redes sociales, anuncios, SEO o recomendaciones.<\/p>\n<p data-start=\"1999\" data-end=\"2076\">En esta fase, todav\u00eda no tiene una intenci\u00f3n de compra clara. Solo est\u00e1 explorando.<\/p>\n<h6 data-start=\"1999\" data-end=\"2076\">2. MOFU (Mitad del embudo) \u2013 Consideraci\u00f3n<\/h6>\n<p data-start=\"2133\" data-end=\"2200\">Aqu\u00ed el usuario ya conoce tu marca y empieza a comparar opciones.<\/p>\n<p data-start=\"2202\" data-end=\"2228\">Es el momento en que busca:<\/p>\n<ul data-start=\"2229\" data-end=\"2306\">\n<li data-section-id=\"s1f839\" data-start=\"2229\" data-end=\"2259\">Informaci\u00f3n sobre productos<\/li>\n<li data-section-id=\"1bdpeyz\" data-start=\"2260\" data-end=\"2272\">Opiniones<\/li>\n<li data-section-id=\"12s9c1g\" data-start=\"2273\" data-end=\"2289\">Alternativas<\/li>\n<li data-section-id=\"1s3z7o6\" data-start=\"2290\" data-end=\"2306\">Valor a\u00f1adido<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p data-start=\"2308\" data-end=\"2367\">En esta fase es clave generar confianza y diferenciarse.<\/p>\n<h6 data-start=\"2308\" data-end=\"2367\">3. BOFU (Bottom of Funnel) \u2013 Conversi\u00f3n<\/h6>\n<p data-start=\"2421\" data-end=\"2477\">Es la fase final, donde el usuario est\u00e1 preparado para comprar.<\/p>\n<p data-start=\"2479\" data-end=\"2507\">Aqu\u00ed influyen factores como:<\/p>\n<ul data-start=\"2508\" data-end=\"2591\">\n<li data-section-id=\"1ie60t6\" data-start=\"2508\" data-end=\"2516\">El precio<\/li>\n<li data-section-id=\"y217c2\" data-start=\"2517\" data-end=\"2540\">La facilidad de compra<\/li>\n<li data-section-id=\"1pjnwja\" data-start=\"2541\" data-end=\"2566\">La confianza en la marca<\/li>\n<li data-section-id=\"1g4y7aa\" data-start=\"2567\" data-end=\"2591\">Experiencia del usuario<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p data-start=\"2593\" data-end=\"2650\">Un peque\u00f1o obst\u00e1culo en este punto puede hacer perder la venta.<\/p>\n<p>&nbsp;<\/p>\n<h4 data-section-id=\"7u5nif\" data-start=\"2657\" data-end=\"2716\">C\u00f3mo funciona el recorrido del cliente en un ecommerce<\/h4>\n<p data-start=\"2718\" data-end=\"2832\">El <strong data-start=\"2721\" data-end=\"2759\">recorrido del cliente en comercio electr\u00f3nico<\/strong> no es lineal. Un usuario puede entrar varias veces antes de decidirse.<\/p>\n<p data-start=\"2834\" data-end=\"2934\">\u261d\ud83c\udffb Por eso, el embudo de ventas ayuda a entender en qu\u00e9 punto se pierden clientes y qu\u00e9 se puede mejorar.<\/p>\n<p data-start=\"2936\" data-end=\"2948\">Por ejemplo:<\/p>\n<ul data-start=\"2949\" data-end=\"3100\">\n<li data-section-id=\"y0mc6d\" data-start=\"2949\" data-end=\"3006\">Muchas visitas pero pocas compras \u2192 problema en el BOFU<\/li>\n<li data-section-id=\"xabkb5\" data-start=\"3007\" data-end=\"3060\">Mucha gente entra pero no vuelve -&gt; problema al MOFU<\/li>\n<li data-section-id=\"1je030i\" data-start=\"3061\" data-end=\"3100\">Poca visibilidad \u2192 problema en el TOFU<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Si tu tienda en l\u00ednea <strong>recibo muchas visitas pero no terminan en ventas<\/strong>, puede ser por alguno de estos motivos:<\/p>\n<ul data-start=\"3256\" data-end=\"3457\">\n<li data-section-id=\"1hljykd\" data-start=\"3256\" data-end=\"3291\">Falta de confianza en la tienda<\/li>\n<li data-section-id=\"1jk4ipw\" data-start=\"3292\" data-end=\"3325\">Fichas de producto poco claras<\/li>\n<li data-section-id=\"1wlkmwt\" data-start=\"3326\" data-end=\"3356\">Proceso de compra complicado<\/li>\n<li data-section-id=\"wh2if\" data-start=\"3357\" data-end=\"3392\">Falta de estrategia de seguimiento<\/li>\n<li data-section-id=\"5blt0\" data-start=\"3393\" data-end=\"3457\">No trabajar el embudo de ventas de comercio electr\u00f3nico de forma completa<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p data-start=\"3459\" data-end=\"3518\">Sin una estrategia clara, los usuarios se pierden en el camino y es muy importante que <strong>revises tu tienda online<\/strong> punto por punto para asegurar que todos estos aspectos est\u00e1n bien cubiertos.<\/p>\n<p>&nbsp;<\/p>\n<p data-start=\"3459\" data-end=\"3518\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-7028 size-full\" src=\"https:\/\/www3.hooba.com\/wp-content\/uploads\/2026\/06\/WEB3_ES.png\" alt=\"\" width=\"1568\" height=\"500\" srcset=\"\" sizes=\"(max-width: 1568px) 100vw, 1568px\" data-srcset=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4 data-section-id=\"1f06ymi\" data-start=\"3525\" data-end=\"3567\">C\u00f3mo mejorar tu embudo de ventas<\/h4>\n<p data-start=\"3569\" data-end=\"3645\">Mejorar el embudo de ventas no significa hacer grandes cambios, sino optimizar cada fase.<\/p>\n<p data-start=\"3647\" data-end=\"3672\">Esto es lo que nosotros te recomendamos:<\/p>\n<ul data-start=\"3674\" data-end=\"3853\">\n<li data-section-id=\"c37q97\" data-start=\"3674\" data-end=\"3732\">Generar contenido \u00fatil para atraer nuevos usuarios (TOFU)<\/li>\n<li data-section-id=\"1lqyp3g\" data-start=\"3733\" data-end=\"3789\">Educar y generar confianza con informaci\u00f3n clara (MOFU)<\/li>\n<li data-section-id=\"rkl8jm\" data-start=\"3790\" data-end=\"3853\">Simplificar el proceso de compra y eliminar fricciones (BOFU)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p data-start=\"3855\" data-end=\"3947\">Tambi\u00e9n es importante analizar datos: saber de d\u00f3nde vienen los usuarios y en qu\u00e9 momento abandonan.<\/p>\n<p data-start=\"4305\" data-end=\"4429\">En definitiva, el <strong data-start=\"4308\" data-end=\"4341\">funnel de ventas en ecommerce<\/strong> es una herramienta esencial para entender c\u00f3mo compran los clientes y c\u00f3mo mejorar la conversi\u00f3n.<\/p>\n<p data-start=\"4431\" data-end=\"4545\">No se trata solo de llevar gente a tu tienda en l\u00ednea, sino de acompa\u00f1arla en todo el proceso hasta la compra. Cuando entiendes bien este recorrido, puedes optimizar cada fase y aumentar las ventas de manera mucho m\u00e1s eficiente.<\/p>\n<p data-start=\"4431\" data-end=\"4545\">Si tienes dudas sobre c\u00f3mo editar tu tienda online con Hooba, contacta con nuestro equipo de soporte<a href=\"mailto:suport.web@hooba.com\"><strong>soporte.web@hooba.com<\/strong><\/a>para que te ayudemos a aplicar esos peque\u00f1os cambios que mejorar\u00e1n la conversi\u00f3n de tu negocio.<\/p>","protected":false},"excerpt":{"rendered":"<p>En un ecommerce, no totes les persones que entren a la teva botiga acaben comprant. De fet, la majoria no ho fan a la primera visita. Aqu\u00ed \u00e9s on entra en joc el funnel de vendes en ecommerce, una de les estrat\u00e8gies m\u00e9s importants per entendre com els usuaris passen de desconeguts a clients. &nbsp; [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":7010,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[],"class_list":["post-6998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ven-mes-en-linia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s el funnel de vendes en ecommerce - Hooba<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www3.hooba.com\/que-es-el-funnel-de-vendes-en-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e8 \u00e9s el funnel de vendes en ecommerce\" \/>\n<meta property=\"og:description\" content=\"En un ecommerce, no totes les persones que entren a la teva botiga acaben comprant. 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